Yeah… the Entertainment Software Association polled kids. Doesn’t say what kids, or where. We have long since known that polling can easily give you the answers you want.
YouGov and ESA conducted a 5-minute online survey in the U.S. from September 26-30, 2025 among 1,912 respondents ages 5-65 recruited from YouGov’s proprietary online panel. Data is weighted to be representative of the overall U.S. population in terms of age, gender, ethnicity, education and census region. Respondents ages 5 to 17 were asked to complete the survey under the supervision of a parent.
If you want to know proprietary information that provides competitive advantage like weights applied then you might be out of luck, however publishing garbage would destroy YouGov reputation quick and so they don’t have that much incentive to fudge numbers.
So…… when was it that all of the children in America were polled again?
With the power of math you don’t have to. I’m a data analyst by trade so I take offence to this question every time.
https://en.wikipedia.org/wiki/Sample_size_determination
Yeah… the Entertainment Software Association polled kids. Doesn’t say what kids, or where. We have long since known that polling can easily give you the answers you want.
Also, I’m not going to argue about this.
https://en.wikipedia.org/wiki/Stratified_sampling
Neat!
We still have no idea what kids were polled, and where they’re from. What we do know is that those that polled them has reason for a bias.
If you want to know proprietary information that provides competitive advantage like weights applied then you might be out of luck, however publishing garbage would destroy YouGov reputation quick and so they don’t have that much incentive to fudge numbers.
The ESA represents the profitability of gaming. I wouldn’t believe a single thing they polled, regardless of who they used to do it.
Polls are rarely unbiased, sooo…… We will have to agree to disagree