I hadn’t considered that this term is specific to some regions :)
Over here, I usually hear it when someone is referring to the few weeks at the start of a school year for elementary and high school kids. It’s right now for some parts of North America, or around late August / early September for others (ex. in my province in Canada) It’s also often used for marketing and sales, but also in the context of child and educational psychology.
I hadn’t considered that this term is specific to some regions :)
Over here, I usually hear it when someone is referring to the few weeks at the start of a school year for elementary and high school kids. It’s right now for some parts of North America, or around late August / early September for others (ex. in my province in Canada) It’s also often used for marketing and sales, but also in the context of child and educational psychology.
Ah so it’s the time when kids start going back to school at the start of the school year, I see.