• Otter Raft@lemmy.caOP
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      4 months ago

      I hadn’t considered that this term is specific to some regions :)

      Over here, I usually hear it when someone is referring to the few weeks at the start of a school year for elementary and high school kids. It’s right now for some parts of North America, or around late August / early September for others (ex. in my province in Canada) It’s also often used for marketing and sales, but also in the context of child and educational psychology.

      • Jeena@piefed.jeena.net
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        4 months ago

        Ah so it’s the time when kids start going back to school at the start of the school year, I see.